New seo services department

    My company is being the biggest producer of internet routers. We sell over 3 million of devices per year. We are planning to enter the new markets in South America. This will happen after the change in our structures. We have to create lot of offices in new countries, it takes a lot of time, so our plans are being developed slowly. Creation of new offices will give us a chance to open new departments, specialized only in one or two topics. The first one is the advanced marketing for the most important customers. As you know some people need special care, and if you don"t want to lose you prestige, the biggest fish have to stay with you. Our another department will take care of the customer care in South America. Employees will be responsible for providing immediate help in case of any problems with the devices. As we know, South American societies are not very advanced in technology, so we predict many calls every day. Last department will provide seo services. Consultants will constantly work on the position of our company in the search engines. I always wonder how seo services work, but I think I am too stupid to understand it. What I know is that the consultants write the texts which consist of particular words and phrases. How the rest of the process look? I don"t really care about it!